Author: dayat

7 Real Estate Marketing Tools You Should Be Using Right Now

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Real Estate Marketing Tools- Traditional

Aside from the well-known bandit signs and billboard signs, there are many other traditional real estate marketing tools that are still working for many professionals in the industry. While online real estate marketing is still raking in most of the real estate sales and leads, it’s foolish to ignore other avenues that are still generating clients and revenue for some of the most prolific real estate agents and companies in the world.

Seven Offline Real Estate Marketing Tools You Should be Using

To help you get a better idea at what offline real estate marketing tools are working in this online marketing-driven climate, I’ve put together some of the most effective offline realtor tools for you:

1. Host a Broker Event. This will help you network with the people in your industry about the topics that matter most. This is an excellent way to keep an ear to the ground and possibly get ideas for your blog, fill holes in your marketing strategies and even come to an agreement with colleagues that might find clients you need, but they have no use for.

2. Print Media. A standard-bearing classic in offline real estate marketing tools, be sure to invest in professional designs and printing materials only. Stick with the basics here: research papers, white papers, product descriptions, brochures, marketing material, etc. Whatever will get your message out there and keep screaming it once your client gets it home and reads it.

3. Support Local Organizations and Charities. From sponsoring a local baseball team to adopting a highway, there are tons of ways that you can give back to the community. Not only will this establish you as a pillar of the community, but your name will become instantly recognizable.

This comes into play when a community member’s friends or family are looking for a real estate person in the area-guess whose name is on the tip of their tongues? Be sure to be selective and choose organizations that are inline with your message and values.

4. Press Releases. The goal here is two-fold. First, you want to get informative press releases out that establish your real estate agency as the “go to” firm in the area. These releases have to be timely, well-informed and address all of the latest topics and breaking news in the area.

This will garner the attention of news and program directors at your local media stations, leading them to contact you for matters in which your expertise is needed. These are the types of media appearances that will make your agency a household name, thus building up buyer confidence and increasing your sales and referrals.

5. Hold Free Real Estate Seminars. Give speeches meant to show potential real estate investors how to enter the market, or show people how to get the most added resale value on their home. Talk about topics that people are going to benefit from-give them “the get” as in “what are they going to get for attending?” Then, deliver on that get. Don’t sell your services, but rather establish authority and be helpful-it will come back to you tenfold.

6. Catchy Business Cards. Business cards can make you stand out or get thrown out-it’s up to you which name on paper you want to be. For instance, drop-cards are a nifty way to gain attention. These look like folded up bills of money, leading people to at least pick them up and look at them.

When they see your name, they associate putting money in their pocket and are left with a good impression. Drop these in places where people will pick them up. Or how about a business card that folds up into a house? Have a plain white business card? That’s perfect for them to write someone else’s phone number on and then throw away when they’re done with it. Just sayin’ (wink-wink)

7. Vehicle Wraps. You drive around your town or city everyday, passing hundreds and thousands of people. Why not use your car for free advertising? Get your vehicle wrapped with your real estate agency’s name or your name and face. Let people know who you are, wherever you go. It’s a one-time cost and super effective at getting you recognized as a person about the community, not just some name on a sign in front of a house.

Of course, integrating these offline marketing tools with online marke

7 Lies of Real Estate Marketing

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Real estate marketing can be either your secret weapon or a real estate system that you wish you had never attempted. There are lies about real estate marketing that have been spread around for years by those who don’t want agents to unlock the power of marketing. Many of those who have spread these lies have done this unintentionally and others intentionally.
By discovering these real estate marketing lies you will have the secrets to turn your real estate business into a machine.

Marketing Is Expensive. Many agents believe that marketing is expensive so they never bother to look into how they can make it work for their business. Bad marketing is very expensive and can ruin the experience for an agent. When marketing is done correctly it is about spending little to get a large return. For example if you knew that you could spend $280 on marketing and you would get back $4,000 in return would you consider it expensive? So the only marketing that is expensive is marketing that hasn’t been tested, hasn’t been proven, and won’t generate you leads.
Marketing is About You. Have you ever seen a postcard, flyer, or a website of a real estate agent where the only thing that you see is a giant picture of them riding a horse or with a dog? These agents have been told that as long as they “get their face out there” they will be successful. I would like to ask you the following question and answer it honestly: Do people care more about themselves or people they don’t know? If you answered that people care about themselves more than us that is correct. Marketing that is about you will only be one of the most expensive forms of marketing you ever do and not produce the results that you desire.
Marketing Only Works Once You Are Already Successful. Often in hallways across real estate offices all around the country agents say “That agent does marketing because they are successful”. Agents don’t do marketing once there are successful they market to get successful.
“Your” Market is Different So Marketing Won’t Work For You. Every market is different however people often respond to messages that are similar. My team routinely tests 300+ messages to find 6 that work all over the country. Finding which one of the 6 that works in a particular part of a country is the work that must be undertaken in a one on one setting.
Marketing Doesn’t Generate Good Leads. Regardless of how you get a lead whether it be an open house, a sign call, a magazine ad, a flyer, a referral, or a website 85% percent of leads will be a total waste of time. The key with marketing is to generate a leads with hoops designed to find the top 15% of leads. For example allowing leads to contact you directly can cause waste your time.
Marketing is Too Difficult To Figure Out. Marketing can require testing which is why many agents avoid it for their entire careers. Without a formula to test each marketing piece you take out against it can be nearly impossible to find a winning formula. Marketing that generates results need to demonstrate to the prospect how you can benefit them and it has to do this in 10 seconds or less. When each of your marketing pieces clearly shows the prospect how your service benefits them and has a clear call to action the marketing will become far easier to figure out.
Marketing Doesn’t Provide Any Way To Prove That It Works. When a marketing piece goes out with 5 different phone numbers, a website, and no clear message it had no chance to work. Providing tracking on marketing allows an easy way to find out what is working and what prospects are responding to. This can be done with free tracking tools like Google Analytics when marketing is done on the Internet or a low cost 800# such as proquest.
By unlocking the secrets behind these 7 lies you will be able to improve any marketing that you currently are using as well as and future marketing you put to use to generate new business.
Joseph Bridges is a Coach and one of the founders of the Real Estate Success Program that empowers agents to use marketing to generate leads of motivated buyers and sellers in their market place.

The systems that we coach,train, and use are to generate leads through effective real estate marketing [http://3deals45days.com]. All aspects of real estate marketing, scripts, and lead conversion are answered in all facets of